Devotel Orbit Telecom Platform
Improving Operational Efficiency, Brand Trust, and User Experience within a National-Scale Cloud SaaS
Tools:
Figma
FigJam
Adobe Photoshop
Jira
Platform:
Web Application (SaaS)
Duration:
8 Months (From Concept to MVP)
Website:
Redefining the customer connections
As Devotel's Product Designer, I created Orbit — an omnichannel platform uniting SMS, WhatsApp, Email, RCS, and Viber into a secure, scalable hub for streamlined campaigns, customer interactions, and personalized experiences..
Design goals — Simplicity & Reach
Seamless Integration
Unite multiple channels—SMS, WhatsApp, Email, RCS, and Viber—into one hub, ensuring a consistent experience across all touchpoints
User-Centric Design
Prioritize usability for all skill levels, making interactions intuitive and engaging, even for users new to omnichannel platforms
Enhanced Engagement
Leverage AI-powered tools and personalization to boost customer interaction, satisfaction, and long-term loyalty
Data Security & Trust
Implement strong privacy measures and secure communication channels to protect user data and build lasting trust
Discovery & Research
Competitive Analysis of omnichannel platforms to find best practices, feature gaps, and opportunities
Stakeholder Interviews with leaders and developers to align business goals with technical capabilities
User Surveys targeting omnichannel professionals to uncover challenges, needs, and success factors
User Persona Development from research to define audience segments and guide design decisions
Benchmarking industry standards to meet performance, scalability, and accessibility targets
User Research & Journey Mapping
Developed user personas from four target groups to capture unique needs and align design with product and marketing goals
Designed user flows mapping step-by-step pathways, interactions, and decision points to ensure seamless and efficient navigation
Created user stories to define journeys across all channels, ensuring accessibility and intuitive experiences
Produced storyboards to visualize key interactions, highlight pain points, and guide design decisions with a clear, user-centered narrative
Design Execution
Turning Vision Into a Cohesive, Scalable Platform through precise design
Interface Design & Wireframing
Sketched and refined UI/UX concepts to establish the foundation for core platform features
Built low-fidelity wireframes in Figma, FigJam, and Uizard to define layouts and user flows
Developed interactive prototypes to validate usability and functionality before development
Created high-fidelity wireframes with detailed visuals aligned to the final product vision
Visual Redesign & Interaction Design
Developed a UI kit with reusable components, consistent styles, and defined interaction patterns
Designed a content strategy with clear guidelines to ensure relevant and consistent communication
Introduced micro-interactions and animations for smooth, engaging navigation
Designed final mockups with polished branding for stakeholder approval
Collaboration & Team Leadership
Led technical exploration with developers to ensure feasibility and optimize performance
Managed and mentored junior UI/UX designers, overseeing timelines, quality, and creative alignment
Implementation & Validation
Creating a seamless, accessible and high-performing platform
Technology Assessment
Researched the latest tools and frameworks for Orbit's compatibility
Selected tech to enhance scalability, security, and user experience
Planned seamless integration of new systems with existing core infrastructure
Agile Dev & Integration
Collaborated with product and dev teams using agile methods for efficiency
Turned initial concepts into responsive components for omnichannel workflows
Ensured smooth operation and functionality across a wide range of devices and screen sizes
Access & Customization
Implemented intuitive campaign tools to simplify workflows for all users
Developed customizable templates, AI campaigns, and flexible personalization
Adapted user workflows to serve varied audiences, enhancing inclusivity and usability
Phase Deployment Strategy
Rolled out the platform in planned phases to reduce risks and improve stability
Produced detailed "Devo Doc" documentation to provide clear and accessible user guidance
Coordinated deployment, design updates, and launch prep for a smooth rollout
Pre-Launch Optimization
Continuously tracked user engagement metrics to spot and fix issues
Resolved usability and performance issues found during testing
Applied enhancements to improve functionality, speed, and reliability before release
Testing & Validation
Conducted Alpha testing to identify bugs early and validate core platform stability
Performed usability tests with diverse users to refine the UI and improve UX
Executed A/B testing on key features to find the most effective design choices
Strategic Outcome
Through comprehensive research, stakeholder collaboration, and usability testing, Devotel Orbit platform MVP is launched and is expected to achieve:
A significant uplift in user engagement, satisfaction, and loyalty after launch
A measurable reduction in workflow friction and drop-off rate across omnichannel processes
Strong alignment between business objectives, needs and technical scalability for sustainable growth
Results & Takeaways
Streamlined workflows by unifying SMS, WhatsApp, Email, RCS, and Viber into a single intuitive hub
Established visuals with a UI kit, refined branding, and micro-interactions to boost trust and usability
Based design on research, testing, and stakeholder alignment to deliver a rapid MVP for user needs
Delivered a scalable, secure platform with campaign tools to reduce friction and drive engagement
Showed that user-centered, system-driven design boosts adoption and sustainable growth
Looking to elevate your product?
I focus on designing system-driven experiences that align with business goals.
If this approach resonates with your product, feel free to get in touch.
Devotel Orbit Telecom Platform
Improving Operational Efficiency, Brand Trust, and User Experience within a National-Scale Cloud SaaS
Tools:
Figma
FigJam
Adobe Photoshop
Uizard
Slack
Jira
Platform:
Web Application (SaaS)
Duration:
8 Months (From Concept to MVP)
Website:
Redefining the customer connections
As Devotel's Product Designer, I created Orbit — an omnichannel platform uniting SMS, WhatsApp, Email, RCS, and Viber into a secure, scalable hub for streamlined campaigns, customer interactions, and personalized experiences..
Design goals — Simplicity & Reach
Seamless Integration
Unite multiple channels—SMS, WhatsApp, Email, RCS, and Viber—into one hub, ensuring a consistent experience across all touchpoints
User-Centric Design
Prioritize usability for all skill levels, making interactions intuitive and engaging, even for users new to omnichannel platforms
Enhanced Engagement
Leverage AI-powered tools and personalization to boost customer interaction, satisfaction, and long-term loyalty
Data Security & Trust
Implement strong privacy measures and secure communication channels to protect user data and build lasting trust
Discovery & Research
Competitive Analysis of omnichannel platforms to find best practices, feature gaps, and opportunities
Stakeholder Interviews with leaders and developers to align business goals with technical capabilities
User Surveys targeting omnichannel professionals to uncover challenges, needs, and success factors
User Persona Development from research to define audience segments and guide design decisions
Benchmarking industry standards to meet performance, scalability, and accessibility targets
User Research & Journey Mapping
Developed user personas from four target groups to capture unique needs and align design with product and marketing goals
Designed user flows mapping step-by-step pathways, interactions, and decision points to ensure seamless and efficient navigation
Created user stories to define journeys across all channels, ensuring accessibility and intuitive experiences
Produced storyboards to visualize key interactions, highlight pain points, and guide design decisions with a clear, user-centered narrative
Design Execution
Turning Vision Into a Cohesive, Scalable Platform through precise design
Interface Design & Wireframing
Sketched and refined UI/UX concepts to establish the foundation for core platform features
Built low-fidelity wireframes in Figma, FigJam, and Uizard to define layouts and user flows
Developed interactive prototypes to validate usability and functionality before development
Created high-fidelity wireframes with detailed visuals aligned to the final product vision
Visual Redesign & Interaction Design
Developed a UI kit with reusable components, consistent styles, and defined interaction patterns
Designed a content strategy with clear guidelines to ensure relevant and consistent communication
Introduced micro-interactions and animations for smooth, engaging navigation
Designed final mockups with polished branding for stakeholder approval
Collaboration & Team Leadership
Led technical exploration with developers to ensure feasibility and optimize performance
Managed and mentored junior UI/UX designers, overseeing timelines, quality, and creative alignment
Implementation & Validation
Creating a seamless, accessible and high-performing platform
Technology Assessment
Researched the latest tools and frameworks for Orbit's compatibility
Selected tech to enhance scalability, security, and user experience
Planned seamless integration of new systems with existing core infrastructure
Agile Dev & Integration
Collaborated with product and dev teams using agile methods for efficiency
Turned initial concepts into responsive components for omnichannel workflows
Ensured smooth operation and functionality across a wide range of devices and screen sizes
Access & Customization
Implemented intuitive campaign tools to simplify workflows for all users
Developed customizable templates, AI campaigns, and flexible personalization
Adapted user workflows to serve varied audiences, enhancing inclusivity and usability
Phase Deployment Strategy
Rolled out the platform in planned phases to reduce risks and improve stability
Produced detailed "Devo Doc" documentation to provide clear and accessible user guidance
Coordinated deployment, design updates, and launch prep for a smooth rollout
Pre-Launch Optimization
Continuously tracked user engagement metrics to spot and fix issues
Resolved usability and performance issues found during testing
Applied enhancements to improve functionality, speed, and reliability before release
Testing & Validation
Conducted Alpha testing to identify bugs early and validate core platform stability
Performed usability tests with diverse users to refine the UI and improve UX
Executed A/B testing on key features to find the most effective design choices
Strategic Outcome
Through comprehensive research, stakeholder collaboration, and usability testing, Devotel Orbit platform MVP is launched and is expected to achieve:
A significant uplift in user engagement, satisfaction, and loyalty after launch
A measurable reduction in workflow friction and drop-off rate across omnichannel processes
Strong alignment between business objectives, needs and technical scalability for sustainable growth
Results & Takeaways
Streamlined workflows by unifying SMS, WhatsApp, Email, RCS, and Viber into a single intuitive hub
Established visuals with a UI kit, refined branding, and micro-interactions to boost trust and usability
Based design on research, testing, and stakeholder alignment to deliver a rapid MVP for user needs
Delivered a scalable, secure platform with campaign tools to reduce friction and drive engagement
Showed that user-centered, system-driven design boosts adoption and sustainable growth
Looking to elevate your product?
I focus on designing system-driven experiences that align with business goals.
If this approach resonates with your product, feel free to get in touch.
Devotel Orbit Telecom Platform
Improving Operational Efficiency, Brand Trust, and User Experience within a National-Scale Cloud SaaS
Tools:
Figma
FigJam
Adobe Photoshop
Jira
Uizard
Slack
Platform:
Web Application (SaaS)
Duration:
8 Months (From Concept to MVP)
Website:
Redefining the customer connections
As Devotel's Product Designer, I created Orbit — an omnichannel platform uniting SMS, WhatsApp, Email, RCS, and Viber into a secure, scalable hub for streamlined campaigns, customer interactions, and personalized experiences..
Design goals — Simplicity & Reach
Seamless Integration
Unite multiple channels—SMS, WhatsApp, Email, RCS, and Viber—into one hub, ensuring a consistent experience across all touchpoints
User-Centric Design
Prioritize usability for all skill levels, making interactions intuitive and engaging, even for users new to omnichannel platforms
Enhanced Engagement
Leverage AI-powered tools and personalization to boost customer interaction, satisfaction, and long-term loyalty
Data Security & Trust
Implement strong privacy measures and secure communication channels to protect user data and build lasting trust
Discovery & Research
Competitive Analysis of omnichannel platforms to find best practices, feature gaps, and opportunities
Stakeholder Interviews with leaders and developers to align business goals with technical capabilities
User Surveys targeting omnichannel professionals to uncover challenges, needs, and success factors
User Persona Development from research to define audience segments and guide design decisions
Benchmarking industry standards to meet performance, scalability, and accessibility targets
User Research & Journey Mapping
Developed user personas from four target groups to capture unique needs and align design with product and marketing goals
Designed user flows mapping step-by-step pathways, interactions, and decision points to ensure seamless and efficient navigation
Created user stories to define journeys across all channels, ensuring accessibility and intuitive experiences
Produced storyboards to visualize key interactions, highlight pain points, and guide design decisions with a clear, user-centered narrative
Design Execution
Turning Vision Into a Cohesive, Scalable Platform through precise design
Interface Design & Wireframing
Sketched and refined UI/UX concepts to establish the foundation for core platform features
Built low-fidelity wireframes in Figma, FigJam, and Uizard to define layouts and user flows
Developed interactive prototypes to validate usability and functionality before development
Created high-fidelity wireframes with detailed visuals aligned to the final product vision
Visual Redesign & Interaction Design
Developed a UI kit with reusable components, consistent styles, and defined interaction patterns
Designed a content strategy with clear guidelines to ensure relevant and consistent communication
Introduced micro-interactions and animations for smooth, engaging navigation
Designed final mockups with polished branding for stakeholder approval
Collaboration & Team Leadership
Led technical exploration with developers to ensure feasibility and optimize performance
Managed and mentored junior UI/UX designers, overseeing timelines, quality, and creative alignment
Implementation & Validation
Creating a seamless, accessible and high-performing platform
technology Assessment
Researched the latest tools and frameworks for Orbit's compatibility
Selected tech to enhance scalability, security, and user experience
Planned seamless integration of new systems with existing core infrastructure
Agile Dev & Integration
Collaborated with product and dev teams using agile methods for efficiency
Turned initial concepts into responsive components for omnichannel workflows
Ensured smooth operation and functionality across a wide range of devices and screen sizes
Access & Customization
Implemented intuitive campaign tools to simplify workflows for all users
Developed customizable templates, AI campaigns, and flexible personalization
Adapted user workflows to serve varied audiences, enhancing inclusivity and usability
Phase Deployment Strategy
Rolled out the platform in planned phases to reduce risks and improve stability
Produced detailed "Devo Doc" documentation to provide clear and accessible user guidance
Coordinated deployment, design updates, and launch prep for a smooth rollout
Pre-Launch Optimization
Continuously tracked user engagement metrics to spot and fix issues
Resolved usability and performance issues found during testing
Applied enhancements to improve functionality, speed, and reliability before release
Testing & Validation
Conducted Alpha testing to identify bugs early and validate core platform stability
Performed usability tests with diverse users to refine the UI and improve UX
Executed A/B testing on key features to find the most effective design choices
Strategic Outcome
Through comprehensive research, stakeholder collaboration, and usability testing, Devotel Orbit platform MVP is launched and is expected to achieve:
A significant uplift in user engagement, satisfaction, and loyalty after launch
A measurable reduction in workflow friction and drop-off rate across omnichannel processes
Strong alignment between business objectives, needs and technical scalability for sustainable growth
Results & Takeaways
Streamlined workflows by unifying SMS, WhatsApp, Email, RCS, and Viber into a single intuitive hub
Established visuals with a UI kit, refined branding, and micro-interactions to boost trust and usability
Based design on research, testing, and stakeholder alignment to deliver a rapid MVP for user needs
Delivered a scalable, secure platform with campaign tools to reduce friction and drive engagement
Showed that user-centered, system-driven design boosts adoption and sustainable growth
Looking to elevate your product?
I focus on designing system-driven experiences that align with business goals.
If this approach resonates with your product, feel free to get in touch.