Abramad Cloud is an enterprise cloud platform enabling businesses to provision and manage virtual machines, network configurations, storage services, security policies, and managed enterprise services, where I led the UX architecture and service workflow design, transforming complex cloud operations into scalable enterprise experiences.
Simplifying Complex Enterprise Cloud Workflows
Provisioning VPS, managing firewalls, and orchestrating VPN connections required multi-step, high-risk configurations prone to user error
Multi-user account management and business account upgrades lacked structured role control and compliance-ready validation processes
Conducted Stakeholder Interviews with engineering, product, and operations teams to define technical limitations
Benchmarked & competitive analyzed major cloud providers (AWS, Google Cloud, Azure, Hetzner) to identify usability gaps
Conducted multiple moderated user testing sessions with real customers and technical users, focusing on high-frequency features
Reviewed live support interactions, tickets, and user reports, synthesizing customer feedback to identify recurring issues and improvement opportunities
UX Strategy, IA, and System Design Execution
UX Strategy & Information Architecture
Outlined key user personas, including DevOps engineers, technical admins, and business operators
Mapped User Journeys to reveal friction points in navigation and task completion
Architected a scalable information architecture for the multi-service platform
Developed user flow diagrams aligned with engineering constrains and product strategy
Design System & Scalability
Adapted and extended the Fanoos Design System for platform scalability
Managed design tokens and scalable Figma libraries
Conducted moderated usability validation and iterative refinement
Analyzed user behavior via Microsoft Clarity
Collaborated closely within cross-functional teams
End-to-End Platform Workflows Across Infrastructure, Security & Operations
Access Management
Designed registration, authentication, and access control flows, building scalable account infrastructure that reduced onboarding friction and improved activation success rate
VPS / VPC
Designed the full infrastructure lifecycle experience including VPS provisioning, system monitoring, network & IP management, storage operations (disk, snapshot, backup), and event logs
Firewall Management
Designed firewall rule creation and editing workflows with intuitive controls and error-prevention patterns, improving usability while reducing misconfiguration risk
Designed secure network orchestration workflows, simplifying IKE/IPsec configuration and structuring endpoint and connection logic with guided validation patterns to reduce errors in high-risk setups
Object Storage
Designed a bucket management interface that improved access visibility and enhanced action discoverability, enabling clearer navigation and faster interaction with storage resources
managed Services
Designed service request workflows with improved lifecycle tracking and enhanced status transparency across all stages, enabling clearer visibility and more reliable request management
Designed a dynamic pricing calculator with scenario-based configuration, real-time cost estimation, and flexible service inputs. It improved transparency, supported decision-making, and reduced sales friction
Enterprise Accounts
Designed a multi-user management system with invitation and role assignment flows and account conversion, improving governance, compliance, and administrative control
Support Systems
Designed a ticketing system for issue tracking with a context-aware notification system, enabling more timely and relevant updates, improving user feedback loops, and reducing support friction
Bringing delivery execution with real-world product validation
Implementation & Collaboration
Drove cross-functional collaboration with product managers and engineering teams
Facilitated design reviews and stakeholder demos for alignment and feedback
Structured and delivered design handoffs to development teams
Ensured design quality during implementation through hands-on QA
Refined solutions iteratively based on technical constraints and user feedback
Post-Launch Validation & Behavior Analytics
Leveraged behavioral analytics, heatmaps, and session recordings via Microsoft Clarity to identify navigation patterns and UX pain points
Analyzed post-launch session data to uncover drop-off points, dead zones, and interaction patterns, informing targeted UX improvements aligned with business goals
Through a data-driven redesign, clarity session analysis, and the adoption of a modular design system, the Abramad Cloud platform achieved:
Shipped a scalable enterprise cloud platform experience
Streamlined complex infrastructure workflows to reduce friction
Enhanced usability and system transparency
Enabled data-driven UX optimization
Established a foundation for future scalibility and extensibility
Emphasized the role of system thinking in multi-service platforms
Highlighted that designing for complex technical domains requires strong abstraction and clarity
Addressed the balance between flexibility and usability in enterprise UX
Reinforced the importance of continuous validation and iteration in high-complexity products
Product Design · Service Design · User Experience (UX) · Information Architecture · Interaction Design · Enterprise UX · Usability Testing · Behavioral Analytics · Microsoft Clarity · Design Systems · Figma · Design Tokens · Cross-functional Collaboration
I focus on designing system-driven experiences that align with business goals.
If this approach resonates with your product, feel free to get in touch.
